*Now Meeting every 1st/3rd Tuesday 7-8:30 am at The Circuit: March 5th and 19th.
March Focus: Identifying Your Ideal Target Customer
January we focused on “Finding Your Path to Why” with local entrepreneur and innovator, Brad Nix, using his CORE Brand Model. February, we focused on going through the CORE Brand Model (see below) and tackled the areas of Customer Value Proposition and Audience.
March, we’re laser-focused on identifying your ideal target customer. Because, if you don’t know who’s problem your solving or adding value to, you won’t know how to sell or market effectively.
GROUP HISTORY AND PURPOSE
We started this group
back in June 2017 to launch a truly diverse, unique community of entrepreneurs and innovators. We knew we didn’t want networking as usual or a referral group. We wanted to go deeper, build community, solve real problems with real solutions, and help each other be better leaders as a result. Since then we have developed friendships and trusted partners, learned principles of identifying and solving business problems, and built a strong sense of community. Our Creative Problem-Solvers Meetup, co-led by Jonathan Chambers, Gerald Griffith, and Michael Caldwell, recently did a reset after launching June 2017, refreshing our vision & renewing our strategy to be more focused & strategic. Each month, we will feature a different business topic like mission statements, marketing strategy, talent development, sales, and more and work through the ins and outs. We will continue to meet bi-weekly on Tuesdays with Week 1 being an actionable conversational workshop & Week 2 being collaborative action and accountability. More targeted, actionable conversation with more productive execution but the same organic community.
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