*Now Meeting every 1st/3rd Tuesday 7-8:30 am at The Circuit: May 7th and 21st.
May Focus: Switching Costs
January we focused on “Finding Your Path to Why” with local entrepreneur and innovator, Brad Nix, using his CORE Brand Model. February, we focused on going through the CORE Brand Model (see below) and tackled the areas of Customer Value Proposition and Audience. March we focused on identifying your target audience. April we focused on discovering your business and brand’s onliness. May, we’ll focus on the often neglected business topic of switching costs.
Switching costs – all the costs associated with a customer switching from one business to another (financial, emotional, behavioral, intellectual, physical, spiritual, and more). Knowing your customers’ switching costs can help you understand not only what they buy and who they buy but more importantly how, when, and why they buy. And, can secure your customers for a lifetime helping you understand the lifetime value of your customers. Recruitment and retention.
GROUP HISTORY AND PURPOSE
We started this group
back in June 2017 to launch a truly diverse, unique community of entrepreneurs and innovators. We knew we didn’t want networking as usual or a referral group. We wanted to go deeper, build community, solve real problems with real solutions, and help each other be better leaders as a result. Since then we have developed friendships and trusted partners, learned principles of identifying and solving business problems, and built a strong sense of community. Our Creative Problem-Solvers Meetup, co-led by Jonathan Chambers, Gerald Griffith, and Michael Caldwell, recently did a reset after launching June 2017, refreshing our vision & renewing our strategy to be more focused & strategic. Each month, we will feature a different business topic like mission statements, marketing strategy, talent development, sales, and more and work through the ins and outs. We will continue to meet bi-weekly on Tuesdays with Week 1 being an actionable conversational workshop & Week 2 being collaborative action and accountability. More targeted, actionable conversation with more productive execution but the same organic community.
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